Subject line variations:

Subject #A: [FirstName], workout 30 min/day at home.
Subject #B: Gym’s closed? DrillDoggy is open 24/7.
Subject #C: [FirstName], discover the virtual workout.

Content:

Hello [First Name],

We know you’re not a bodybuilder or a fitness freak, most people aren’t. You have a job, a family, responsibilities, you don’t have the time to be driving to a gym, waiting for strangers to be done with the machines, sharing sweat with people you aren’t even dating, and all the drama with traditional fitness.

DrillDoggy was developed with you in mind, whether you hate gyms or simply don’t have the time, you can exercise from home with a virtual personal trainer. There are no machines to buy, instead you’ll see videos showing you how to do each exercise. Don’t want to buy weights for strength training? You don’t have to! Just use heavy objects, some exercises can even be done against the wall. Best part is that it only takes 30 minutes. You can do it before work, after work, anytime you want.

Of course, exercise alone is not enough, one of the reasons most people give up on exercise is because unhealthy meals keep them from seeing any progress no matter how hard they workout. That’s why DrillDoggy includes an e-Book with 100 delicious recipes that don’t taste like diet food. This isn’t some fad diet, but a lifestyle you’ll get used to. You won’t feel hungry, you won’t suffer, there’s no sacrifice whatsoever.

Why “settle” for being overweight? Why accept living with fatigue?  Anyone can start exercising at any age, but the sooner you get started, the easier it will be. Even if you don’t want to live to be a hundred, think of the quality of life you’ll have in your senior years if you take care of your health today.

When you’re overweight, there’s an increased risk for Heart Attack/Stroke, Coronary Artery Disease, Diabetes, Constipation, Gastrointestinal Problems, High Blood Pressure/Cholesterol, and the Sleep Apnea that can leave you feeling tired even if you’re sleeping 8-hours a day.

Being overweight can also expose you to discrimination in the workplace, this can result in promotions denied, employment termination, difficulty in getting a job, erroneous perceptions about laziness, and a bunch of other problems. It’s unfair, nobody should be judged by the way they look, but people and employers are shallow.

On the opposite end of the spectrum, losing weight can bring incredible social benefits. The people that didn’t notice your Master’s degree will notice your new slimmer figure, you will receive compliments on your weight loss, people will even ask you advice about diet and exercise just because of what you have accomplished!

Discover DrillDoggy’s Diet & Virtual 12-Week Training Program.   

  • Learn healthy eating from a detailed digital book that explains nutrition in an entertaining and easy to impliment way.You won’t diet but eat well and as much as you’d like instead of starving yourself.
  • Enjoy more than 100 fantastic and easy-to-make weight loss recipes with the ingredients, instructions and images for breakfast, lunch, dinner and snacks throughout the day.You and every member of your
    family will love the food…you’ll love the results…and you’ll have more time to enjoy both since these meals are as quick to make as they are delicious to taste.
  • You’ll exercise with a 12 weeks fat burning training program with videos recorded by your personal coach. No gym, no gym equipment, and you’ll see results after only 2-weeks.
  • A lot of fun with Drilldoggy, your faithful companion.
  • A 60 days-money-back-guarantee.
  • And Instant access to everything Drill Doggy offers. Complete your order and log in.  It’s that easy.

[FirstName], by spending just 30 minutes per day exercising and as little as 5 minutes prepping healthy meals, DrillDoggie will finally help you shed the extra pounds AND live the happier, healthier life you have always wanted but never knew how to get.

Now you may be wondering, how much is all this going to cost me? Not $500, not $300, not even $100. For just $47 you get 12 trainings to get you started. That’s less than 10 cents on the dollar.

So what are you waiting for? Click here see a different way of doing fitness.

Your Name